Petrushka Larsen

Co-founder & Co-owner, Sugar Hill Creamery
Mentor

Diversity of Experiences

Petrushka Bazin Larsen is the co-founder and co-owner of Sugar Hill Creamery, Harlem’s first family-owned handmade ice cream shop, which opened its doors in 2017. On Halloween of 2020, Sugar Hill Creamery opened its second location in Hamilton Heights and most recently opened an outpost in Time Out Market in DUMBO, Brooklyn. The company launched nationwide shipping of its pints and very popular blueberry ice cream cheesecake on Goldbelly during the COVID-19 pandemic and continues to send tastes of Harlem to homes across the country.

Prior to opening the business with her husband Nick Larsen, Petrushka worked as Vice President for Programs & Education at the Brooklyn Children’s Museum and Program Director at the Laundromat Project, a non-profit organization committed to building resilient neighborhoods using art, art making, and culture as platforms for meaningful exchanges between New York residents. Throughout the year, she hosts community programs for Sugar Hill Creamery customers and neighbors that include a New Mom’s Group, Book Club, and Craft Night. In her spare time, she is an adjunct lecturer in Art Education, works with the parent-centered Harlem non-profit Harlem4Kids as a Board Member, and manages a coaching practice called “askpetrushka” for women looking to make career changes, start businesses, or start families in New York City. www.askpetrushka.com